Search Engine Optimization (SEO) is a multifaceted digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs) like Google, Bing, and Yahoo. The primary goal of SEO is to attract more organic (non-paid) traffic to a website by making it more attractive and relevant to search engines and users. SEO involves a combination of various practices, which can be broadly categorized into three main areas:

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